We worked with Ramada to help them improve the overall customer and brand experience, identify new revenue streams and cost savings, competitor benchmarking, and created a 12-month marketing strategy. We assessed the full business from the hotel to event offers, on-site restaurants, and spa & wellness center, creating targeted social media campaigns for each section.
We identified over £50,000 in cost savings per annum (p.a), and an opportunity for an additional £15,000 p.a in guest spending opportunities. Sadly the first COVID-19 lockdown occurred before we could implement the strategy.
Services:Mystery Shopper Assessment, Competitor Analysis, Brand Audit, 12-Month Marketing Strategy