Digital Marketing for Social Media Week Dubai
Social Media Week (SMW) is a premier worldwide conference that gathers the brightest minds in social media and technology to discuss these platforms’ profound impact on businesses, society, and culture. With its global reach extending to over 21 cities across six continents, SMW has successfully connected over 10,000 speakers and 70,000 attendees, achieving an astounding reach of over 650 million people.
Social Media Week Dubai, in particular, stands out as a beacon for innovation and networking in the Middle East, fostering discussions and connections that resonate on a global scale.
In 2016 and 2017, we partnered with SMW to manage the social media and digital marketing for Social Media Week Dubai, the first in the region. Our role was to amplify the event’s visibility and engagement through strategic marketing and comprehensive digital execution.
Our objective was to position Social Media Week Dubai as the leading conference in the region for social media and digital marketing insights. We implemented a multifaceted strategy that involved meticulous planning and creative execution across digital platforms.
We provided a range of services, from creating a dynamic website to managing content and event logistics, which culminated in a highly successful and widely discussed event.
Services Rendered:
- Marketing Consultancy
- Website Build and Management
- Social Media Content Strategy and Execution
- Event Management
- Public Speaking and Hosting
Our marketing efforts led to exceptional results. Social Media Week Dubai achieved the #1 trending hashtag on Twitter, engaged 84,000 people in Facebook conversations, and secured prestigious sponsorships from industry giants such as Etisalat, Social Good, and LinkedIn.
These achievements elevated the event’s profile and demonstrated our ability to deliver a compelling and influential digital experience. By combining real-time event coverage, interactive content, and strategic partnerships, we ensured that the event commanded online and offline attention.
